Mar 31, 2022
In General Discussions
Sell, it's that simple. A newsletter every day 1. Thou shalt write infotaining emails Instead of spamming your newsletter subscribers and your followers with all kinds of well-intentioned tips, it is more fun for everyone if you tell stories. You tell about an incident that once evoked an emotion in you. That incident could be something that happened to you an hour ago on your way to the office, or it could have happened when you were in high school. You pick something with an emotion, because there is a chance that your customers recognize something in it. That creates connection. Entertainment is a lot more attractive than dry information , but entertainment alone is not enough. So you can't do without a piece of good information. If you tell nothing Telemarketing list but fun stories, you are working on storytelling and not marketing. advice, or perspective that they hadn't thought of before. Entertainment mixed with information. The information you provide doesn't have to be a comprehensive or earth-shattering tip, as long as it's a good insight that you pack lasciviously into text that your customers will love to read. 2. Thou shalt have a steady rhythm It is easiest to acquire a fixed habit if you invite it by always broadcasting at a fixed time. If there is a fixed rhythm in your messages, your readers will open your newsletters more often than those of other senders. You get more habitual consumption and therefore higher open rates of your emails, but you also get a different place in the minds of your readers.