If you find that mobile pages have lost more than desktop pages, explore and find out why. A final word on 'Fred' An apparent major update that happened around February 7, 2017 is a good case study of how these updates look today and what kind of response we can expect from Google. On this date, many sites jumped, while others jumped. Almost all of the previously mentioned tools showed high volatility on or around this date, so it was easy to see. Initially, no one at Google confirmed the update, but when several on
Twitter pressed Gary Illyes about it, he jokingly named him "Fred" after one of his pet fish, and the name remained. Here is an example of two sites impacted by Fred in opposite ways: Final advice and recommendations Be proactive, not reactive. Use jewelry retouching service a multifaceted approach to track algorithm updates. Configure rank tracking. Monitor search visibility in your niche. Follow these “human barometers” and let them know if you think you see something important. Watch the industry chatter.
Take advantage of the full power of Google tools (GSC and GA). Expose your quality problems, solve them and always work to improve your overall quality. Keep moving forward and wait for the next update (in a few months). Fixing SEO Issues in the Post-Google Update World: How to Track Unconfirmed Algorithm Updates by Search Marketing Expo's Glenn Gabe - SMX The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.